SFEIR TRADING was established in Lebanon since 1977. It started as retail based company providing Building & Construction Materials to the Lebanese Market. Despite significant challenges and competition in the operating market, SFEIR TRADING underpinned significant growth in sales and profits to new record levels. It was years of considerable further progress. We continued our line in sanitary by providing sanitary ware, mixers, faucets, valves, pumps, tubes... Years saw further progress in terms of sales growth that lead to diversification in product range by introducing steel & ductile iron pipeline with its fittings and accessories. From 1989 to 1995 were years of focus on developing our clients’ database by penetrating new market segment. We implemented a new marketing plan and marketing tactics emphasizing on the following: Market Position and differentiation from other competitors Introducing new products Pricing strategy Sales strategy During all these years, our international trades grew up rapidly; we were capable to create a database of contractor in the gulf. We became representative of several global manufacturers in Ukraine, Bulgaria, China, Korea, Egypt,… Where are we now? Now, and after the company growth we decided to provide our customers with easy access to the finest construction and building materials.  Our staff has extensive experience in this line of products and we pride ourselves on our commitment to quality, reliability, and speed. We have established links to numerous international manufacturers who produce some of the best products in high-end industrial, mechanical and engineering products.   We always focus to maintain our position as a reliable project partner to our clients.